/* ===== Формат XL — общий стиль ===== */
:root{
  --bg:#F3EEE6;
  --bg-2:#EAE2D5;
  --ink:#1F1B16;
  --ink-soft:#5C5347;
  --line:#D8CDBC;
  --accent:#C25A3C;
  --accent-dk:#A5482E;
  --card:#FBF8F2;
  --r:14px;
  --maxw:1180px;
  --sp:clamp(20px,5vw,40px);
  --ff-display:"Fraunces",Georgia,serif;
  --ff-body:"Manrope",system-ui,sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  font-family:var(--ff-body);
  background:var(--bg);
  color:var(--ink);
  line-height:1.6;
  font-size:17px;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 var(--sp)}

h1,h2,h3{font-family:var(--ff-display);font-weight:600;line-height:1.08;letter-spacing:-.01em}
h1{font-size:clamp(2.6rem,7vw,5.2rem)}
h2{font-size:clamp(1.9rem,4vw,3rem)}
h3{font-size:1.35rem}
.eyebrow{
  font-family:var(--ff-body);font-weight:700;font-size:.78rem;
  letter-spacing:.22em;text-transform:uppercase;color:var(--accent);
  display:inline-flex;align-items:center;gap:.55em;margin-bottom:1rem;
}
.eyebrow::before{content:"";width:28px;height:2px;background:var(--accent)}
.lead{font-size:1.18rem;color:var(--ink-soft);max-width:60ch}

/* ===== Header ===== */
.site-head{
  position:sticky;top:0;z-index:50;
  background:rgba(243,238,230,.82);backdrop-filter:blur(12px);
  border-bottom:1px solid var(--line);
}
.nav{display:flex;align-items:center;justify-content:space-between;height:72px}
.brand{font-family:var(--ff-display);font-weight:600;font-size:1.4rem;letter-spacing:-.02em;display:flex;align-items:center;gap:.5rem}
.brand b{color:var(--accent);font-weight:600}
.nav-links{display:flex;gap:2rem;align-items:center}
.nav-links a{font-weight:600;font-size:.95rem;color:var(--ink-soft);position:relative;padding:.2rem 0;transition:color .2s}
.nav-links a:hover,.nav-links a.active{color:var(--ink)}
.nav-links a.active::after{content:"";position:absolute;left:0;bottom:-2px;width:100%;height:2px;background:var(--accent)}
.menu-btn{display:none;background:none;border:0;cursor:pointer;color:var(--ink)}
@media(max-width:760px){
  .nav-links{position:fixed;inset:72px 0 auto 0;flex-direction:column;background:var(--bg);
    padding:1.5rem var(--sp);gap:1.2rem;border-bottom:1px solid var(--line);transform:translateY(-120%);transition:transform .3s;align-items:flex-start}
  .nav-links.open{transform:translateY(0)}
  .menu-btn{display:inline-flex}
}

/* ===== Buttons ===== */
.btn{
  display:inline-flex;align-items:center;gap:.6em;font-weight:700;font-size:.96rem;
  padding:.85em 1.6em;border-radius:100px;border:1.5px solid var(--ink);
  background:var(--ink);color:var(--bg);cursor:pointer;transition:.2s;
}
.btn:hover{background:var(--accent);border-color:var(--accent);transform:translateY(-2px)}
.btn.ghost{background:transparent;color:var(--ink)}
.btn.ghost:hover{background:var(--ink);color:var(--bg);border-color:var(--ink)}

/* ===== Hero ===== */
.hero{padding:clamp(2.5rem,6vw,5rem) 0 clamp(3rem,7vw,6rem)}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(2rem,5vw,4rem);align-items:center}
.hero-grid .lead{margin:1.4rem 0 2.2rem}
.hero-cta{display:flex;gap:1rem;flex-wrap:wrap}
.hero-media{position:relative}
.hero-media img{width:100%;aspect-ratio:4/5;object-fit:cover;border-radius:var(--r);box-shadow:0 30px 60px -30px rgba(31,27,22,.5)}
.hero-tag{position:absolute;left:-18px;bottom:28px;background:var(--accent);color:#fff;
  font-weight:700;font-size:.82rem;letter-spacing:.04em;padding:.7em 1.2em;border-radius:100px;box-shadow:0 12px 24px -8px rgba(165,72,46,.6)}
@media(max-width:820px){.hero-grid{grid-template-columns:1fr}.hero-media{order:-1}}

/* ===== Sections ===== */
section{padding:clamp(3rem,7vw,5.5rem) 0}
.sec-head{max-width:62ch;margin-bottom:clamp(2rem,4vw,3rem)}
.sec-head.center{margin-left:auto;margin-right:auto;text-align:center}
.sec-head.center .eyebrow{justify-content:center}

/* cards / grid */
.grid{display:grid;gap:1.5rem}
.g-3{grid-template-columns:repeat(3,1fr)}
.g-2{grid-template-columns:repeat(2,1fr)}
@media(max-width:860px){.g-3{grid-template-columns:1fr 1fr}}
@media(max-width:600px){.g-3,.g-2{grid-template-columns:1fr}}

.card{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:1.8rem;transition:.25s}
.card:hover{transform:translateY(-4px);box-shadow:0 24px 40px -28px rgba(31,27,22,.45);border-color:var(--accent)}
.card .ic{width:46px;height:46px;border-radius:12px;background:var(--bg-2);display:grid;place-items:center;color:var(--accent);margin-bottom:1.1rem}
.card h3{margin-bottom:.5rem}
.card p{color:var(--ink-soft);font-size:.98rem}

/* lookbook */
.look{position:relative;border-radius:var(--r);overflow:hidden;background:var(--bg-2)}
.look img{width:100%;aspect-ratio:3/4;object-fit:cover;transition:transform .5s}
.look:hover img{transform:scale(1.05)}
.look .cap{position:absolute;left:0;right:0;bottom:0;padding:1.4rem 1.2rem .9rem;
  background:linear-gradient(to top,rgba(31,27,22,.85),transparent);color:#fff}
.look .cap span{display:block;font-size:.78rem;letter-spacing:.14em;text-transform:uppercase;opacity:.85;margin-bottom:.2rem}
.look .cap b{font-family:var(--ff-display);font-weight:600;font-size:1.2rem}

/* stat band */
.band{background:var(--ink);color:var(--bg)}
.band .eyebrow{color:#E9A78F}
.band .eyebrow::before{background:#E9A78F}
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1.5rem;text-align:left}
.stats .n{font-family:var(--ff-display);font-size:clamp(2.4rem,5vw,3.4rem);font-weight:600;color:#fff;line-height:1}
.stats .l{color:#C9BEAE;font-size:.95rem;margin-top:.4rem}
@media(max-width:680px){.stats{grid-template-columns:1fr 1fr}}

/* steps / list */
.steps{counter-reset:s;display:grid;gap:1.2rem}
.step{display:flex;gap:1.2rem;background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:1.5rem}
.step::before{counter-increment:s;content:counter(s,decimal-leading-zero);
  font-family:var(--ff-display);font-size:1.6rem;color:var(--accent);font-weight:600;flex:0 0 auto}
.step h3{margin-bottom:.3rem}
.step p{color:var(--ink-soft);font-size:.97rem}

/* quote */
.quote{max-width:50ch;margin:0 auto;text-align:center}
.quote p{font-family:var(--ff-display);font-size:clamp(1.5rem,3.4vw,2.1rem);line-height:1.3;font-style:italic}
.quote .by{margin-top:1.4rem;font-weight:700;color:var(--accent)}

/* CTA band */
.cta-band{background:var(--bg-2);border-top:1px solid var(--line);border-bottom:1px solid var(--line);text-align:center}
.cta-band .btn{margin-top:1.6rem}

/* form */
.form-card{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:clamp(1.6rem,4vw,2.6rem)}
.field{margin-bottom:1.1rem}
.field label{display:block;font-weight:700;font-size:.9rem;margin-bottom:.4rem}
.field input,.field textarea,.field select{
  width:100%;font:inherit;padding:.85em 1em;border:1.5px solid var(--line);border-radius:10px;
  background:var(--bg);color:var(--ink);transition:.2s}
.field input:focus,.field textarea:focus,.field select:focus{outline:none;border-color:var(--accent);box-shadow:0 0 0 3px rgba(194,90,60,.15)}
.field textarea{min-height:120px;resize:vertical}
.ok-msg{margin-top:1rem;padding:.9em 1.1em;background:#E7F0E4;border:1px solid #B9D4AE;border-radius:10px;color:#33632a;font-weight:600}

/* footer */
.site-foot{background:var(--ink);color:#C9BEAE;padding:3.5rem 0 2rem}
.foot-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr;gap:2rem;margin-bottom:2.5rem}
.site-foot .brand{color:#fff;margin-bottom:.8rem}
.site-foot h4{color:#fff;font-size:.82rem;letter-spacing:.16em;text-transform:uppercase;margin-bottom:1rem}
.site-foot a{display:block;padding:.3rem 0;color:#C9BEAE;transition:color .2s}
.site-foot a:hover{color:var(--accent)}
.foot-bottom{border-top:1px solid rgba(255,255,255,.12);padding-top:1.5rem;font-size:.88rem;display:flex;justify-content:space-between;flex-wrap:wrap;gap:1rem}
@media(max-width:680px){.foot-grid{grid-template-columns:1fr 1fr}}

/* page hero (inner) */
.page-hero{padding:clamp(2.5rem,6vw,4rem) 0 clamp(1.5rem,3vw,2.5rem);border-bottom:1px solid var(--line)}
.page-hero .lead{margin-top:1rem}

/* article body */
.prose{max-width:68ch}
.prose p{margin-bottom:1.2rem;color:var(--ink-soft)}
.prose h3{margin:2rem 0 .8rem;color:var(--ink)}
.prose ul{margin:0 0 1.2rem 1.2rem}
.prose li{margin-bottom:.5rem;color:var(--ink-soft)}

.reveal{opacity:0;transform:translateY(24px);transition:opacity .7s,transform .7s}
.reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}}